In conversation with fashion consultant Chloé Harrouche

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Parisian fashion consultant and digital influencer Chloé Harrouche is the enigmatic woman behind Loulou de Saison. She is a vision of the modern woman and has a sense of freedom that is evident in the way that she carries herself and her spirited sense of style. We catch up with the leading tastemaker to find out more about her personal style and French way of living.


What is your idea of perfect happiness?
Happiness is the little moments of joy side by side! For example, listening to good music on a sunny morning with a cup of coffee and a big hug from my kids before school.

Where do you live?
In Paris…I was born in Paris and I am still living there.

What is your occupation?
After being a consultant for many years I now work as digital influencer.

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Which living person do you most admire?
My grandfather who is 94 years old, he gave me my values and taught me empathy. 

What is your current state of mind?
Positivity brings positivity!

What values do you live by?
Honestly, integrity, working hard and family.

What are you most passionate about?
Fashion, art and architecture.

What are your wardrobe essentials?
A cashmere sweater, a pair of kitten heels and an oversized blazer.

What is your most treasured possession?
Incredible pieces from my Mother’s closet from the 80’s!!

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Where is your favourite place to escape to?
South of France. It always has the same effect on me. I just arrive and forget about all of my stresses. The smells of pines, lavender and lemons alway help me with this…

What is your favourite book?
La promesse de l’aube de Boris Vian.

What do you do to stay balanced?
I stay balanced thanks to my kids…. they are my alarm against my non-stop working life.

What are your daily rituals?
I am a coffee addict;) I begin everyday with good music, short espresso and a croissant.

What is your favourite way to spend a Sunday?
I am lucky to travel a lot with my job and do so many things during the week. So on Sundays it is a luxury for me to sleep in with my kids, watch a good movie or go to the countryside and disconnect from Paris.

What is your motto?
Everyone you meet is fighting a battle you know nothing about. Be kind, always.

Anna White